PBR Posts a Dirty Tweet About Dry January and Promptly Deletes It
Warning: Aggressive adult language used.
Good, now that we have that out of the way, we can address the words and the way the official PBR account tweets. But first, we should give some context surrounding Dry January, the subject that the purportedly "X-rated" tweet was about.
To be frank, we're not sure what these media outlets believe should be X-rated and what shouldn't. To us, it's a schoolyard insult, the likes of which every 8th grader has uttered at some point, akin to a "yo mama" joke - which, these days is probably off limits, too.
Then again, it's quite derogatory, so we'll let you decide. Turn aside if raunchy words are not for you. Perhaps you'd like to learn all about MLB's Gold Glove award?
No? Ok, so check this out.
What is Dry January?
Dry January is a challenge where people abstain from drinking alcohol for the month of January. The purpose of Dry January is to give your body and mind a break from alcohol, and to see how you feel without consuming it.
Many people find that they have more energy, better sleep, and improved mental clarity when they don't drink for a month.
PBR's Dry January Tweet
"Not drinking this January? Try eating ass."
The official Pabst Blue Ribbon twitter account tweeted that message on 8:31am on 1/3/22, only 3 days into Dry January. They promptly deleted the tweet.
That's it? Just 3 days into Dry January and PBR is digital firing shots at the newly sober? We can't really tell if it's crass or exceptionally brilliant marketing.
Not content to strike once, apparently the official twitter account for the brand followed up their stunning tweet with another riposte when a user asked, "PBR or ass? What's the difference?" and PBR tweeted, "Ask your mom".
Once again, filthy smut? Or, world class marketing strategy? We think the latter. Bros everywhere probably cleared sixers, twelve packs and thirty racks off the shelves of their local Costco immediately.
Ya know, Boggs probably wouldn't have been thrilled if MolsonCoors had dragged Miller Lite's good name through the mud. Apparently hipster-darling PBR feels it can though - not a beer can pun.
PBR's Wet January Tweet Apology
Ad Age shared Pabst Blue Ribbon's response, with the company stating, “We apologize about the language and content of our recent tweets. The tweets in question were written in poor judgement by one of our associates. In no way does the content of these tweets reflect the values of Pabst and our Associates.”
PBR has a long way to go to join the ranks of Steak-umm and Wendy's for being on point with their Twitter game.
Should Pabst have apologized for a tweet about eating ass? Yes.
Then again, are sales up as a result of the tweet? Probably also yes. You know, at the expense of being told to eat mom's ass.
Were the tweets funny? Once again, "Not drinking this January? Try eating ass."
Based on the violence in the world, it could have been a lot worse. That said, best for you to decide for yourself. Have a good day and enjoy your non-offending hazy IPA.
About Pabst Blue Ribbon
Pabst Blue Ribbon was first made in 1844 by Jacob Best and his sons Charles and Frederick. The brewery is located in Milwaukee, Wisconsin. Pabst Blue Ribbon is known for its distinctive blue ribbon tied around the neck of the bottle. The beer is light and has a slightly sweet taste.
It has won many awards over the years, including the Gold Medal at the World Beer Championships.